Identity projects


Green County Cheese Days 2016 button logo

This logo will be on all of the Cheese Days merchandise for 2016. More photos to come, especially after September 18th! 


Northside Bus Shelters

I was fortunate enough to be picked by the Northside Planning Council to work on a library of images. The first implementation of which are 7 bus shelters! I'm so excited that its hard to process how totally grateful I am. They are also making the images into t-shirts and other fundraising efforts for the Northside. 


Madison.com: Planes, cranes and fishermen make a new north side brand

CityofMadison.com: Northside Bus Shelters Transformed with Artwork

Northside Tshirt

Warner Park Beach Mural postcard


Hopostle Ryelands beer label

This project was a for-fun project when I worked at designCraft Advertising. My coworker Mike made the beer and I designed the label. It was my first beer label and hopefully not my last!

Home Brewed Hopostle Ryelands
66 IBU, 6.5% ABV


Inspired by Wisconsin's Apostle Islands, this Rye IPA has a complex hop profile balanced by a robust, malty body. The beer can be a bit cloudy at times, but hey, so can the Apostle Islands. We hope you enjoy this true Wisconsin original brewed in Madison.

Label designed and Illustrated by Daniella Echeverria, Brewed by Mike Zydowicz

Hoptical Illusion

This was another concept we had. Its unfinished but I loved the idea.


Hinckley Productions

Pint glass, Mug, and Coaster set





 Squarespace Website featuring a custom block for a video

Squarespace Website featuring a custom block for a video

 Business Card

Business Card


WORT FM Podcast Logos

I had a great time getting to learn about all of the shows and creating individual identities for each show but that were all still cohesive.