Hopostle Ryelands beer label

This project was a for-fun project when I worked at designCraft Advertising. My coworker Mike made the beer and I designed the label. It was my first beer label and hopefully not my last!

Home Brewed Hopostle Ryelands
66 IBU, 6.5% ABV


Inspired by Wisconsin's Apostle Islands, this Rye IPA has a complex hop profile balanced by a robust, malty body. The beer can be a bit cloudy at times, but hey, so can the Apostle Islands. We hope you enjoy this true Wisconsin original brewed in Madison.

Label designed and Illustrated by Daniella Echeverria, Brewed by Mike Zydowicz

Hoptical Illusion

This was another concept we had. Its unfinished but I loved the idea.