The Antidote

An Alternate Reality Game created by Daniella Echeverria (concept + design) and Kyle Pfister (concept + copywriter) for Rock County Folk Symposium V. 

For one weekend in Janesville, Wisconsin we created an alternate reality game where festival goers were "quarantined" and were asked to discover the cause of the disease, find out how to cure it, and receive an "antidote". In Wisconsin, that means they received cheese and a shot. Trying to take move each person from place to place by involving them in the story, creating narratives for them to discover, and rewarding them with "the antidote".

Featured on the  Urban Outfitters blog

Featured on the Urban Outfitters blog